FOR IMMEDIATE RELEASE:
Japanese in Crisis Turn to Granola Software to Conserve Laptop Power
Blacksburg, VA – March 15, 2011 – The crisis in Japan is unprecedented. Earthquakes, tsunamis, radiation, more earthquakes… It continues. Staying connected can mean staying in touch with loved ones across a battered country or knowing whether a danger has passed. Laptops become lifelines.
Yet, laptop battery life is notoriously short. Enter Granola. The free Granola software (http://grano.la) improves the power management of a laptop to ensure people maximize their battery life while connected. The free software was designed for businesses to reduce energy waste in servers and desktop computers, but has found a niche among road warriors dissatisfied with their laptop battery life and to date has been downloaded more than 200,000 times.
CEO Kirk W. Cameron noticed Granola traffic from Japan increase 200-fold beginning March 12th, the day after a 9.0-scale earthquake rocked Japan. “We noticed downloads from Japan went from a few dozen to thousands at a time when we were surprised they even had connectivity.”
But the downloads continued, pouring in from nearly every city in Japan as people turned to the software to save up to 35% of their battery life as crisis after crisis unfolded. Website traffic is up significantly as an additional 20,000 or more have downloaded in the last month. “We were surprised and pleased that our software was able to help people in need half way across the world,” says Joseph Turner who co-founded MiserWare, creators of Granola, in 2007 with Cameron.
The makers of Granola have no intention of charging for the software anytime soon. “We created the free version so everyone, everywhere could use the software to help the environment.” This is good news for those that want to stay connected during the current tornado season or as hurricane season approaches.
MiserWare makes software that reduces energy waste in computers. Their patent-pending technologies ensure energy reductions without loss of performance or availability. Granola software power management is MiserWare’s flagship product and is available for free for personal use. Granola has been listed on TIME Magazine’s Top 20 Ways to Go Green and PC Magazines Best Free Software. Granola is also available for business use in versions for the enterprise and data centers. Follow MiserWare on Twitter (http://twitter.com/miserware) and Facebook (http://www.facebook.com/miserware).
Kirk W. Cameron