FOR IMMEDIATE RELEASE:

Granola featured in Amex OpenForum

Blacksburg, VA – February 24, 2011 – Ever wondered why Granola is offered for free? Christina Hernandez from American Express OPEN Forum wondered the same thing. After TIME Magazine named Granola a top 20 green tech idea, she was intrigued to learn more about the product, and the man behind the scenes. She sat down with CEO Kirk W. Cameron to get some answers in her article Why One Entrepreneur Gave Away His ‘Granola’ Software for Free (http://www.openforum.com/idea-hub/topics/innovation/article/why-one-entrepreneur-gave-away-his-granola-software-for-free-christina-hernandez).

The decision to offer Granola software for free didn’t come easy for Cameron and co-founder Joseph Turner. “We had a lot of discussions when we first started the company three years ago about whether we should be open source or be free with ads,” explained Cameron.

Before Granola was launched, they first created MicroMiser and sent it out to about a dozen people they knew. With the positive feedback those dozen offered, before they knew it MicroMiser had a user base of about 3,000. The team decided to survey the users to see why they were using the software. “They wanted to be energy conscious in their everyday lives. We realized then that this might be an opportunity to launch a product in the consumer space,” said Cameron. They then re-branded MicroMiser as Granola and received 100,000 downloads in the first 100 days after its initial launch on Earth Day 2010.

Granola is still offered for free and there are no plans for changing this. “Granola users started contacting us looking for an Enterprise version,” comments Cameron when discussing how Granola has actually started generating revenue. With account creation, users get 5 licenses of Granola Enterprise for free(http://grano.la//support/docs/granola_enterprise_brochure.pdf).

MiserWare makes software that reduces energy waste in computers. Their patent-pending technologies ensure energy reductions without loss of performance or availability. Granola software power management is MiserWare’s flagship product and is available for free for personal use. Granola has been listed on TIME Magazine’s Top 20 Ways to Go Green and PC Magazines Best Free Software. Granola is also available for business use in versions for the enterprise and data centers. Follow MiserWare on Twitter (http://twitter.com/miserware) and Facebook (http://www.facebook.com/miserware).

Contact:

Kirk W. Cameron

press@miserware.com

http://grano.la

http://www.miserware.com

(540) 552-2914

FOR IMMEDIATE RELEASE:

200,000 downloads of Granola and counting…

Blacksburg, VA – February 10, 2011 – Within just 10 months since launch, MiserWare’s increasingly popular Granola power management software has been downloaded over 200,000 times. One reason for Granola’s popularity is that MiserWare is continuously working to improve the software — with nearly a dozen feature adds and new releases since release. And there are no signs of slowing down. “Our users expect high-quality software that evolves to save them as much energy as possible without noticeable impact on their every day activities,” said Joseph Turner, VP of Engineering. “The volume of downloads has given us a dynamic, growing user base – we value their feedback and have been improving the software to better meet their needs.”

The Granola freeware has led to a growing list of companies using Granola in their enterprise. “Keeping Granola free is our way to help the masses reduce computer energy waste” says CEO Kirk W. Cameron. “Granola’s impact grows further as more people integrate Granola Enterprise in their businesses to track and manage thousands of computers.”

MiserWare makes software that reduces energy waste in computers. Their patent-pending technologies ensure energy reductions without loss of performance or availability. Granola software power management is MiserWare’s flagship product and is available for free for personal use. Granola has been listed on TIME Magazine’s Top 20 Ways to Go Green and PC Magazines Best Free Software. Granola is also available for business use in versions for the enterprise and data centers. Follow MiserWare on Twitter and Facebook.

Contact:

Kirk W. Cameron
press@miserware.com
http://grano.la
http://www.miserware.com
(540) 552-2914